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Natural
Driftwood Sculptures News
21st September 2003
GLEE, NEC, Birmingham
Hall 6 Stand
N1 |
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Driftwood
Sculpture in the garden proves very successful for Natural
Driftwood Sculptures after BBC coverage in 2003 with plans
for even more growth in 2004 |
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Following
their inclusion in the BBC's televised Chelsea Preview in May
Natural Driftwood Sculptures have found themselves almost overwhelmed
by the interest in their driftwood sculptures this year. With
plans to enter Europe and to grow the market for driftwood in
the home it doesn't look as if 2004 will be any quieter. They
are also launching a range of high-quality recycled construction
timber, under the name NDS First Growth. This will be produced
from the same reclaimed Western Red Cedar their sculptures are
made of and looks to be very successful due to the high demand
for cedar and salvaged building materials within the UK. |
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Driftwood
in the garden is proving to be a big hit both at home in the
UK and abroad and the doubling in Natural Driftwood Sculptures'
sales since Chelsea is proving this. The Chelsea Flower Show
Preview with Diarmuid Gavin proved to be a real turning point
for NDS. Diarmuid's visit to Canada, where the sculptures originate
from dramatically helped to raise awareness of the company and
its products. This helped to boost sales with both private and
trade buyers. Sales through the chain Dobbies have been particularly
successful this year, where the sculptures have been received
extremely well. |
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The
company has made moves over the past year or so to enter the
European gardening market. They recently exhibited at the GAFA
trade fair in Cologne, Germany where they were received with
great interest as they stood out as a new and unique product.
The German market is known for favouring environmentally aware
products and NDS are confident this aspect of their sculptures
will appeal. Indeed sales are already positive, as some current
German stockists of the sculptures have almost run out of stock.
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The
market for driftwood in the home is an area NDS have also been
looking at over the past couple of years. "We know
there is a demand for interesting sculpture indoors,"
says Magnus Harding, Director of Natural Driftwood Sculptures
adding that "there is also a lot of scope for using
natural materials within the home." NDS sculptures
are already retailed through homes and interiors outlets such
as The General Trading Company, where they have proved
very popular. They are looking to increase their stockists and
are focusing on this market as the weather becomes colder and
people spend more time indoors. |
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NDS
First growth timber marks a new phase in NDS's growth. Its
strengths lie in the wood from which it is produced. Western
Red Cedar is a very durable and strong softwood, very popular
within UK construction. It is also very aesthetic as exposure
to sunlight gradually bleaches it to an attractive silver
finish, a factor also driving the popularity of the driftwood
sculptures. The recycled nature of the product makes it appeal
environmentally as sustainability becomes a bigger issue within
gardening and construction. |
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About
Natural Driftwood Sculptures |
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Natural
Driftwood Sculptures Ltd (NDS) is a family enterprise; founded
four years ago to collect and import Western Red Cedar driftwood
sculptures and other reclaimed garden and construction products
from Western Canada. The sculptures are the remnants of the
early 20th Century lumber industry, recovered from British Columbia's
hydro-electricity reservoir lakes. They have been formed by
the effects of the elements and from drifting on the lakes'
surfaces gently rubbing against the shoreline and each other.
The company is managed in the UK by husband and wife team Magnus
and Tracey Harding. The sculptures are retailed through a national
network of stockists and distributors as well as direct via
an online and mail order catalogue. |
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Press
pictures |
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A
selection of high-resolution digital images depicting a full
range of the driftwood and the areas from which it is gathered
have been included on both a thumbnail reference page and
the enclosed CD for your reference. Also included are photos
of driftwood displays and show gardens, demonstrating how
driftwood can be used imaginatively in the garden. Further
images are also available on request. |
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Press
releases |
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A
full copy of the press release (along with our notes for Editors),
of which this news page is a summary, is available to download
via these links as: • Acrobat
PDF file (49K) • Word
document (3.5MB) |
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Problems
with the site? Contact the Webmaster
@ Logical Events Ltd
Contact Email: Natural
Driftwood Sculptures
Last updated:
18 May, 2010
© 2010 Logical Events & Natural Driftwood Sculptures.
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Natural Driftwood Sculptures: Canadian Western Red Cedar
driftwood sculptures - sculpted naturally by the elements;
reclaimed western red cedar driftwood timber for decking,
roofing shakes, paving, fencing, and garden construction.
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& disclaimer |
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